Combining deep research, human-centered design, and advanced AI tools, I create user-focused solutions that address challenges and drive meaningful interactions.
ProjectsDeliverables
Timeline
2023 Aug - Present
What I do
A UX case study unpacking how advertisers struggle to deploy contextual video campaigns due to targeting, control and interface-level usability gaps.
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Fixing the First 5 Minutes identifies early onboarding friction and guides users to their first successful step.
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This case restructured task flows in a sales tool to reduce cognitive load and improve focus across lead journeys.
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Explores role-based UX conflicts and how restructuring flows reduced friction for multi-persona SaaS platforms.
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This case explores how empty states can guide users, build trust, and activate feature engagement early.
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This case explores how better microcopy, field logic, and IA improved AI input clarity and completion rate.
Launching SoonMy workflow integrates AI-driven tools alongside hands-on techniques such as manual research and brainstorming. This blend of automation and creative problem-solving allows me to uncover insights, address pain points, and craft solutions with precision and purpose.
I analyze user needs using tools like SimilarWeb and SEMrush while incorporating stakeholder inputs.
Surveys on Typeform and stakeholder interviews provide insights to shape impactful solutions.
With UserForge and manual discussions, I create personas reflecting real user pain points.
I map user journeys using Miro or Smaply to visualize every touchpoint.
Brainstorming and Feature Map help prioritize features and refine creative solutions.
Wireframes are sketched manually and enhanced using Galileo AI for precision.
Using Figma, I apply color psychology and accessibility principles to refine interfaces.
Platforms like Hotjar and Lookback.io analyze usability, gather feedback, and optimize designs.
The best campaigns don’t wait. Moment marketing shows how fast thinking can outperform big planning. Explore the blog to know more.
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Even polished interfaces can hide points of user friction. Heuristic evaluation reveals the gaps users struggle with before those gaps turn into drop-offs. See how and what they are inside the blog.
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Smart automation needs more than speed. Learn how pacing and interaction design can shape trust in AI experiences. See how it works in real products.
Launching SoonBeyond crafting user experiences, I find inspiration in exploring branding principles and marketing strategies. My interests in emotional branding, moment marketing, and creative ideation fuel my passion for understanding what truly connects with users. These hobbies not only sharpen my skills but also deepen my ability to craft meaningful, user-focused solutions that align with evolving industry needs.
Through creative and emotional branding, I craft relevant campaigns that connect with audiences.
I design blogs and posters that align with brand values, delivering clear and engaging messages.
Connecting with professionals helps me stay updated on trends and refine my design approach
